Opel is General Motors money-losing brand in Europe. The company, Adam Opel AG, has lost money continuously since 1999, and the car buyers are avoiding the brand. For how much longer will this old and traditional brand survive?

The Wall Street Journal: Opel is one of the worst players in Europe

In a recent news analysis, The Wall Street Journal calls Opel one of the worst player in Europe:

"This is one of the worst players in Europe, which is already the worst car market in the world."

And the article continues:
GM Europe President Nick Reilly faces high costs in trying to revive Opel.

The state of Opel according to Morgan Stanley analyst Adam Jonas:
"Opel is worse than you think it is'' 

And as previously reported Europe is GM's only money-losing region:
GM Europe incurred a loss of $1.8 billion in 2010, GM's only region to be unprofitable as the auto maker last week reported its largest annual profit in more than a decade.

 And Opel will remain a money burner:
Mr. Jonas estimates Opel will remain a drain on its parent even when profitable because of a large cash requirement and high operating costs. Even if Opel were to report a slim profit, it would probably continue to burn cash, he said. 


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