Opel is General Motors money-losing brand in Europe. The company, Adam Opel AG, has lost money continuously since 1999, and the car buyers are avoiding the brand. For how much longer will this old and traditional brand survive?

Money pouring out at Opel

Today General Motors, the parent company of Opel, released it's results for the second quarter 2012. And the numbers reveal that the money is pouring out of Opel at a frightening speed. In the second quarter the European losses amounted to $361 million which sums up to $617 million so far this year. As a comparioson, the losses in Europe in 2011 totaled $747 million. In other words, Opel is heading for blood red figures this year. How long will GM support this money losing dead wood?
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