Opel is General Motors money-losing brand in Europe. The company, Adam Opel AG, has lost money continuously since 1999, and the car buyers are avoiding the brand. For how much longer will this old and traditional brand survive?

GM Shares Hit All-Time Low as Opel continues to struggle

Here's a few quotations from an interesting article at National legal and policy center:

General Motors' stock hit an all-time low today of $31 and change.

The media, as well, hyped the IPO and practically proclaimed the Chevy Volt as being a savior for GM. Neither the stock performance nor the Volt is living up to expectations. The risks now are greater than ever.

GM's European division, Opel, continues to struggle and weigh on profitability. It may take a while, if at all, for Opel to become profitable.

Chevy Volt undercuts Opel Ampera on price

I have reported earlier that GM is losing it's patient with Opel and I asked the question how long GM will keep Opel and maybe one option is to replace Opel with Chevrolet. Today it became known that GM will sell the Chevrolet Volt 1000 euro cheaper in Europe than the price set on the Opel Ampera. If GM really wants Opel to succeed, then the general wouldn't undercut the price on the Ampera, or what?

Here's what the Independent writes:
The Chevrolet Volt will go on sale in Europe at a price cheaper than that of its rebadged cousin the Opel Ampera, General Motors has announced.
AllCarsElectric's Antony Ingram said that the most obvious difference is in the styling, with the Volt clearly a Chevrolet but the Ampera looking like no other current Opel and featuring a far more distinctive front.

Apart from some further interior cosmetic alterations, the rest of the car is essentially the same, leading Motorward to comment that it's getting hard to understand Chevrolet's pricing policy for the Volt.

Same old shit, different wrapping and different price tags.

The Wall Street Journal: Opel is one of the worst players in Europe

In a recent news analysis, The Wall Street Journal calls Opel one of the worst player in Europe:

"This is one of the worst players in Europe, which is already the worst car market in the world."

And the article continues:
GM Europe President Nick Reilly faces high costs in trying to revive Opel.

The state of Opel according to Morgan Stanley analyst Adam Jonas:
"Opel is worse than you think it is'' 

And as previously reported Europe is GM's only money-losing region:
GM Europe incurred a loss of $1.8 billion in 2010, GM's only region to be unprofitable as the auto maker last week reported its largest annual profit in more than a decade.

 And Opel will remain a money burner:
Mr. Jonas estimates Opel will remain a drain on its parent even when profitable because of a large cash requirement and high operating costs. Even if Opel were to report a slim profit, it would probably continue to burn cash, he said.