"This is one of the worst players in Europe, which is already the worst car market in the world."
And the article continues:
GM Europe President Nick Reilly faces high costs in trying to revive Opel.
The state of Opel according to Morgan Stanley analyst Adam Jonas:
"Opel is worse than you think it is''
And as previously reported Europe is GM's only money-losing region:
GM Europe incurred a loss of $1.8 billion in 2010, GM's only region to be unprofitable as the auto maker last week reported its largest annual profit in more than a decade.
And Opel will remain a money burner:
Mr. Jonas estimates Opel will remain a drain on its parent even when profitable because of a large cash requirement and high operating costs. Even if Opel were to report a slim profit, it would probably continue to burn cash, he said.
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