Opel is General Motors money-losing brand in Europe. The company, Adam Opel AG, has lost money continuously since 1999, and the car buyers are avoiding the brand. For how much longer will this old and traditional brand survive?

Opel lost 19.9 percent two first months

For anyone who thought that 2011 was a bad year for Opel, 2012 is looking to be even worse!

According to Zeit Online, in January and February Opel has seen the sale decrease by 19.9 per cent compared to last year. That's when the Western European market in total is only down 7.8 per cent.

But that is not the only bad news. Opel's market share has also decreased. From 6.9 per cent to 6.0 per cent.

In other words, in a tough market Opel is doing worse than its competitors!

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)