Opel is General Motors money-losing brand in Europe. The company, Adam Opel AG, has lost money continuously since 1999, and the car buyers are avoiding the brand. For how much longer will this old and traditional brand survive?

Desperate GM hires Axis to turn Opel around

Apparently GM does not like watching money pour out of Opel as sales decline. Now GM has hired Axis to turn the money-losing company around:

General Motors Co. hired consulting firm Alix Partners to speed up the turnaround of its troubled European Opel and Vauxhall brands, according to a person familiar with the matter.

GM Europe (i.e. Opel) is GM's only money losing region:

GM Europe posted a $559 million loss in last year's third quarter and $1.2 billion loss in the January-to-September period, making it the firm's only money-losing region.

Opel, can you hear the bells chiming?

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