Opel is General Motors money-losing brand in Europe. The company, Adam Opel AG, has lost money continuously since 1999, and the car buyers are avoiding the brand. For how much longer will this old and traditional brand survive?

A German analysis: How long will GM keep Opel?

Here's an interesting German analysis of the situation at GM and Opel.
In one of the brightest moments in the history of General Motors , it is pitch-dark at Opel.
The fear is back in Rüsselsheim. Opel barely survived the severe economic crisis. The threat of insolvency, the tough negotiations for a new owner, the haggling over government aid has damaged the image of GM's heavy. Opel's loss swells to 1.4 billion euros in 2010, the market share in Germany decreased from 8.5 to 7.5 percent. In 1995 Opel's market share was twice as big.

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