Last week it became known that GM is replacing the Daewoo brand with Chevrolet in Asia. A couple of years ago GM did the same with Daewoo in Europe. Soon Daewoo will be history as a brand. The brand that replaces Daewoo, Chevrolet, is GM biggest brand by far, with 4,5 million cars sold in 2010. So how much more bad news from Europe and Opel is GM willing to take before they also replace the Opel name with Chevrolet? Remember that with the Opel Ampera GM will introduce a Chevy in Opel's line up. And this car is more or less the future of GM/Opel.
One thing is for sure, Opel as a brand name is tainted. What does Opel stand for anyway? Bad design? Bad quality? Rust? Old man's car? Take your pick. What is clear is that there aren't much positive vibes connected to the Opel name any more
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