Opel is General Motors money-losing brand in Europe. The company, Adam Opel AG, has lost money continuously since 1999, and the car buyers are avoiding the brand. For how much longer will this old and traditional brand survive?

Opel heads for loss of 1.4 billion euros in 2010!

From france24.com:

"In total (for 2010) we are looking at a loss of about 2.0 billion dollars or 1.4 billion euros"
According to Opel head Nick Reilly, the Opel is stearing into a loss of 1.4 billion euros in 2010. This is a huge amount!

Opel, which operates under the Vauxhall brand in Britain, has been in difficulties for years and its market share has fallen.


When you want to be a volume producer, but your cars just don't measure up and thus you face diminishing sales, your margins disappear and you are deep into the red!

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