Opel is General Motors money-losing brand in Europe. The company, Adam Opel AG, has lost money continuously since 1999, and the car buyers are avoiding the brand. For how much longer will this old and traditional brand survive?

GM increases the pressure on Opel

How long will GM sit and watch Opel burn through the general's money?


The losses at Opel leaves the American parent company GM with resentment. The chief strategist said in an interview that the European subsidiary must soon show profits and present ideas on how this goal is achieved.

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