Opel's dream is just a dream

Opel has a dream. A dream to expand the brand to new markets. But just how realistic is this dream? Stern gives us some answers:

Now Opel wants to expand to China from 2011, and then to Israel, South Africa, Australia, Chile, Argentina and the Middle East.

So Opel is relying on new markets to increase the sales. Markets like Russia and China. But on these markets GM already has strong brands:

For years, GM has stopped Opel from investing outside Europe and instead made the Chevrolet and Buick brands strong in China, Russia or Brazil.

So the big question is; Why would GM now let Opel invest in these new markets at the expense of the other GM brands?

"If we go to Asia and especially China, it will happen at the expense of Chevrolet. So just how much freedom to act will GM give us?" asks a concerned management source.

And so the dream was just a dream....